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For their consulting work with clients, PricewaterhouseCoopers of New York contacted Whittaker Associates for a mechanism to handle lists of companies that might outsource major business components . Details
 

How do you predict who's ready to buy?
Before you can even think about landing the big contracts, your business needs to answer a pretty basic question: Which companies are most likely to purchase our product/service?

Simple question, yes, but getting to the answer is anything but easy. Who do you have that can do the research and make accurate predictions?

Generating solid leads based on quality business intelligence is a specialized skill - one that Whittaker Associates has been perfecting for two decades. We'll take our proprietary research methodology and tailor it to your industry, your situation, your needs. Here's how it generally works:

  1. Client profile. Working with you, we'll compile a detailed profile of your ideal client - including size, industry, locations and other relevant attributes.
  2. Company database. Next, we'll build a database of companies that may be likely to purchase your product. This database will grow out of our research into similar purchasing decisions made by other companies, along with our analysis of conditions and trigger events leading up to these decisions.
  3. Targeted marketing database. Then we'll merge the results of steps 1 and 2 into a targeted marketing database just for you. It will include up-to-date business and contact information for the companies most likely to respond to your marketing efforts. This is information you can act on, with a higher probability of success.
  4. Initial contact. If you want us to take it a step further, we can initiate telephone contacts with your target companies and set up sales appointments for you.

The benefits to you?
More effective, results-oriented marketing efforts. More efficient use of your time. A shorter sales cycle and/or reduced cost of sale. And, ultimately, increased profitability.

Let Whittaker Associates streamline your marketing process so you can get to the people who matter...faster.